5 Steps to a Successful Open House
One of the most important steps in successfully selling your property is hosting one or more open houses. But other than cleaning your home until it is immaculate, what makes a good open house that invites and enchants? Take a look at these tips from experts in the industry so you can put your best foot forward when it comes time to sell your home.
It may ideal to advertise in your local newspaper, but this can be costly and is an outdated method. More home-seekers turn to the internet when looking for their new living space. Use every website you can to post listings, and be asdescriptive as possible with your ads. Use pictures, physical descriptions, and detailed information (footage, number of half baths versus full baths, etc.). And don’t forget to have plenty of signs placed on the day of the event to help direct traffic to your home. The more signs, the easier it will be for prospective buyers to find it.
Prepare a Property Description Flyer
If you’re hosting the open house yourself, without the help of an agent, you’ll have to prepare an informative flyer for those who attend. Like your online listings, this should be as descriptive and informative as possible. According toHGTV, you’ll want to include your contact information, your web listing, a description of the property from room count to yard acreage, and photos of the interior and exterior. Don’t stop there. Include any appliances and their energy ratings, and any amenities your home and the neighborhood itself offer. Also, list any necessary school information, especially if your district is well-ranked.
Be a Good Host
It’s important to remember that you’re ahost when you hold an open house. Prepare some light refreshments for your guests to give them the best experience possible. People tend to be in a better mood when well-fed and not thirsty. It’s also important to be present, physically and mentally. Don’t follow your guests from room to room, but don’t have your phone in your hand, and don’t hide behind a computer or laptop. You want your guests and potential buyers to feel free to approach you, and not feel as if they are interrupting you. Don’t overlook the basics either. Keep your home model-clean and fill it with natural light by opening the curtains.
Hide Your Pets
You may love your pet, you may even love all animals, but not everyone is going to share your sentiments. Thebest thing you can do to for an open house is have your pets as absent from the premises as possible. If you can afford it, it’s best to board your furry companion for the day, or pay a friend to help out. Of course, it won’t be enough that your pet itself isn’t visible. Make absolutely certain you leave little to no trace of a pet. Hide the food dishes and toys, and be completely sure there’s no lingering smell. Hiring a pro to give your home a thorough clean can often remove pet odors that are otherwise difficult to remove.
Hide Your Valuables
Chances are, you (or your agent) will not be with each potential buyer with every step of their examination of your home. Keep all your doors open, and discourage people from using the toilet unless absolutely necessary. Make sure anything of value is locked away safely, either in a storage facility, hidden in the trunk of your car, or in a locked compartment or safe at home. This includes any medicines you may have on hand, jewelry, and other items of this nature.
Open houses are a great way to generate interest and to get people excited about buying your home. By following these suggestions, you’re much more likely to have a successful open house. Plus, if you’re well-prepared, you stand a better chance of receiving a timely and generous offer.
Suzie Wilson is an interior designer with more than 20 years experience. What started as a hobby (and often, a favor to friends) turned into a passion for creating soothing spaces in homes of every size and style. While her goal always includes making homes look beautiful, her true focus is on fashioning them into serene, stress-free environments that inspire tranquility in all who enter. The Ultimate Guide to Prepping Your Home for an Open House is filled with tips, tricks and other advice based on Suzie’s years of experience in interior home design that will set you up for success.